Discover How High-Achieving Men & women Over 40 Are Dropping 20+ Pounds of Fat and Gaining 10+ Pounds of Lean Muscle Using the Muscle Mastery Method—Without Cutting carbs or training more than 30 mins a day
✔ Drop 20+ lbs of Fat & Gain 10+ lbs of Lean Muscle
✔ Train Less Than 30 Minutes a Day – No More Exhausting Workouts
✔ Eat Carbs & Still Get Shredded – No Fad Dieting
✔ Built for High-Achievers Over 40 – Proven, Science-Backed System
✔ 100% Risk-Free – See Results or Get a Full Refund
Limited spots available - you must qualify and be approved to join.
“I dropped 22 lbs of fat, built muscle, and feel better than I did at 30—all while eating carbs and training less than 30 minutes a day.”
– Brett, Entrepreneur & Father
The Muscle Mastery Method: A 90-Day System for Sustainable Fat Loss, Lean Muscle Growth, and Peak Performance
Most programs fail because they ignore:
❌ Metabolism Optimization – They put you in extreme calorie deficits that wreck your hormones.
❌ Time Efficiency – They expect you to train for hours, which is not realistic.
❌ Sustainability – They force you to give up carbs, making long-term results impossible.
The Muscle Mastery Method is Different
✅ Time-Efficient Training – Just 30 minutes a day (and NO endless cardio).
✅ Proven Fat-Burning & Muscle-Building System – Drop 20+ lbs of fat and gain 10+ lbs of muscle in 90 days.
✅ Eat More, Not Less – Keep carbs in your diet while fueling muscle growth and fat loss.
✅ Built for Men & Women Over 40 – Optimized for your hormones, recovery, and busy schedule.
The Fitness Industry Is More Confusing Than It Is Helpful
It's Almost impossible to know who to trust and what's right for you
That's where we come in...
7,000+ Men & Women Have Transformed Their Bodies With L8R & The Muscle Mastery Method
Anyone can post up quick before and after photos, but the "after" is almost always temporary. Not here!
We show you how to KEEP your new body for life, no matter your circumstances
Meet Brett
He transformed his entire physique and now works out regularly and continually works towards more muscle growth. He's in the best shape of his life and feeling great!
Meet Gardner
He had tried many programs before coming to L8R, with little to show for it. Now at 50, Gardner maintains a muscular lean physique. Despite running a successful business, married life, and busy schedule.
Meet Gayle
As a busy business owner she recognized that she wanted more and wanted to seek out mastery. She's made huge changes to her health and physique and LIVES this way now.
Meet Melinda
Melinda started out here with a lot of skepticism, but she decided to go all in for the first 30 days, and saw crazy results. She kept going and now shes happier, more confident, has such great energy and has obviously had an incredible transformation.
THE NUMBER OF DIETS AND PROGRAMS CONTINUES TO GROWBUT AMERICA IS GETTING FATTER...
You have been fed lies and deceit for years, and you're paying the price.
There are a lot of problems with the health industry, but they're not always obvious.
Here are some of the big ones:
THE NUMBER OF DIETS AND PROGRAMS CONTINUES TO GROWBUT AMERICA IS GETTING FATTER...
You have been fed lies and deceit for years, and you're paying the price.
There are a lot of problems with the health industry, but they're not always obvious.
Here are some of the big ones:
Problem #1: information
We have an unlimited amount of information from an unlimited number of sources.
There are opinions and even "studies" to support some them that are all over the place.
It's almost impossible to know what to do or who to believe.
This information overload, misinformation, and deceiving marketing messages have led you astray and more confused than ever.
Problem #1: information
We have an unlimited amount of information from an unlimited number of sources.
There are opinions and even "studies" to support some them that are all over the place.
It's almost impossible to know what to do or who to believe.
This information overload, misinformation, and deceiving marketing messages have led you astray and more confused than ever.
Problem #2: 'gurus' & experts
There is no governing body, no oversight, no way to really know if a "coach" or "trainer" really knows what they're doing.
It's as simple as an Instagram user posting pictures of their abs or glutes and saying DM me for coaching.
Since they look good, we deduce that they can do the same for us. Not so fast...they may be able to get themselves fit (usually with help from a real coach), but have no idea how to help others.
This is the state of the world today and people are getting hurt.
Problem #2: 'gurus' & experts
There is no governing body, no oversight, no way to really know if a "coach" or "trainer" really knows what they're doing.
It's as simple as an Instagram user posting pictures of their abs or glutes and saying DM me for coaching.
Since they look good, we deduce that they can do the same for us. Not so fast...they may be able to get themselves fit (usually with help from a real coach), but have no idea how to help others.
This is the state of the world today and people are getting hurt.
Problem #3: SUSTAINABILITY
Do you honestly think you're going to go without carbs the rest of your life?
What about NOT eating breakfast? Or taking expensive pills and shakes?
Diets are NOT sustainable, and that's why people fail. They can't possibly stick with them long enough to get results or keep them.
You CAN eat the foods you love, and it's the only way you'll be able to live "life" AND get fit. That's how you make it last for a lifetime.
Problem #3: SUSTAINABILITY
Do you honestly think you're going to go without carbs the rest of your life?
What about NOT eating breakfast? Or taking expensive pills and shakes?
Diets are NOT sustainable, and that's why people fail. They can't possibly stick with them long enough to get results or keep them.
You CAN eat the foods you love, and it's the only way you'll be able to live "life" AND get fit. That's how you make it last for a lifetime.
you deserve the guidance and attention from an expert
THIS ASSURES NO TIME IS WASTED AND YOU FAST-TRACK YOUR RESULTS
you deserve the guidance and attention from an expert
THIS ASSURES NO TIME IS WASTED AND YOU FAST-TRACK YOUR RESULTS
EVERY OTHER PROGRAM
Meal plans that are restrictive and boring
No personal attention or help
Calories so low you can't stick to it
Mostly hype and not backed by evidence
Temporary results that don't last
Disastrous for your metabolism and hormones
Generic workouts that don't produce results
L8R 1:1 COACHING
Meal plans made with your preferences
Your own expert coach to guide you
Sustainable food and calories to optimize health
Evidence-based principles and protocols
Permanent results w/ the tools and knowledge
Optimized hormones and metabolism
Customized workouts designed by an expert
As featured in:
HOW IT WORKS
TAILORED TO YOUR SCHEDULE
CLEAR & SIMPLE PLAN
We create a personalized plan for you and your goals. This maximizes your results and speeds up the process.
TAILORED TO YOUR SCHEDULE
You're busy and if you want to get fit you need to find a way to make it work. We do that for you and adapt a plan to any schedule.
EFFECTIVE & EFFICIENT
Results happen fast here. When the plan is made specifically for you, everything is easier and faster.
MUSCLE-FIRST APPROACH
A muscle-first approach is the most effective and sustainable way to transform your body composition and achieve long-term success. Unlike traditional weight loss methods that focus solely on reducing fat, prioritizing muscle development leads to a faster metabolism, improved strength, and enhanced fat-burning potential. Muscle is metabolically active tissue, meaning the more muscle you build, the more calories your body burns at rest, making it easier to maintain a lean physique without drastic diets or endless cardio.
Building muscle also promotes long-term health by improving bone density, joint stability, and hormone balance, all of which become increasingly important as you age. A muscle-first approach not only sculpts a strong, lean physique but also sets the foundation for maintaining these results for life. By focusing on muscle, you're not just achieving short-term aesthetic changes; you're creating a healthier, stronger body that can withstand the challenges of aging and sustain peak performance, energy, and vitality.
The Breakthrough Shift
We've combined the latest in behavioral science and high performance strategies to help you get to the root cause of weight gain and weight loss.
Advanced strategies and techniques are used to help break limiting beliefs, fixed mindset, and remodel the triggers and cues that cause you to self-sabotage.
Work side-by-side with a certified coach to break past barriers that have previously held you back mentally so that you can achieve your physical goals and keep them.
This is the true difference-maker and the primary reason why our program is so successful. You will find this method nowhere else.
what our members Say...
WHAT OUR MEMBERS SAY...
When you make a big physical change, the effect is polarizing. It's not just you feeling confident in a swimsuit, or feeling 100x better, it's the person you become.
For moms like Andrea, it's life changing.
It's more than just losing some fat. It's the habits you adopt, the interaction with others, the new opportunities that pop up, the relationships that are formed or reigniting, it's everything...
If you keep doing the same thing, the same diet, the same routine, you can expect the same result...and it's not one you're 100% satisfied with or you wouldn't be here.
there's good information and bad information, knowing what is right for you is almost impossible without personalized guidance
how do you know if this is for you?
DOES THIS SOUND LIKE YOU?
- You're looking for a permanent solution to your fitness
- You want to learn how to make fitness your lifestyle
- You're willing to make you a priority and invest in yourself
- You finish what you start and don't quit
-
You're dedicated to finally changing how you look and feel
- You're ready to take your fitness to the next level
- You want to look fit, feel amazing, and be happier then you've ever been
INDIVIDUALS
COUPLES
THE L8R MOBILE APP
THE L8R MOBILE APP
YOUR ULTIMATE FITNESS HUB
The tools, the tactics, the resources...they're all found within the L8R mobile app.Behind the app is a human...your own expert coach. Your coach personalizes a plan for you and your goals, focusing on the most important aspects of long-term success.
YOUR CUSTOM PLAN INCLUDES:
PERSONALIZED NUTRITION
A plan designed to optimize results and make it easy to follow
CUSTOM WORKOUTS
Train for your goals and be efficient with your time in the gym
COMMUNITY EVENTS
Online and in-person events, as well as interactive community
VIDEO CALLS
Communication is very important to us and to your success
COACH ACCESS
Reach out to your coach for accountability and support
COURSES & TUTORIALS
We're all about teach a man to fish, not give a man a fish
SUPPLEMENT ADVICE
MEMBER HANDBOOK
Tips and tricks to make the most out of your journey
TOOLS & RESOURCES
Too many resources to list, but all designed to help you succeed
A SUCCESSFUL TRANSFORMATION IS INEVITABLE
THIS ISN'T FOR EVERYONE
IF You're looking to lose a bunch of weight really fast...
IF You're looking for a quick fix...
IF You don't stick with the things you start...
IF You don't want to communicate...
IF You feel you're entitled to special treatment...
if any of those apply to you...
You will not be accepted into this program
FREQUENTLY ASKED QUESTIONS (FAQ)
Do you have home workouts available?
We are not offering home-based workouts with the Level Up Challenge. Gym-based workouts are used for maximum effectiveness. If you have gym equipment or enough to substitute movements at home then you can do the workouts at home.
Do you have vegan meal plans?
Nope. We eat meat here! If you don't eat meat but you eat eggs, fish, and whey then this will work, but strict vegans would not thrive here.
I want to compete. Do you offer contest prep?
Yes, Jeff Later is an IFBB pro bodybuilder and has prepped thousands of people for the stage, with tremendous success. He's one of the most respected prep coaches in the industry. Check out our Elite program here
I might have hormone issues. Do you address hormones at all?
Hormones are a complicated topic, but Jeff goes into the potential pitfalls with hormones and how to restore proper hormonal function. It's important to assure a fit lifestyle is in place or you could potentially get put on hormone treatment unnecessarily.
Do you work with people out of state?
Yes. Our program allows you to receive world renown coaching no matter where you live. The experience is the same, whether you’re next door or thousands of miles away. Our approach doesn't change and is just as effective.
Do you offer in-person training?
We do workshops in gyms multiple times per year, but we are not in-person personal trainers.
Do you offer couples discounts?
We sure do. We work with a lot of couples and encourage it. When two people are working towards the same goals, the success rate goes up. Book a call and ask about couples discounts.
How can you coach/train me virtually? Don't you need to be in the gym with me?
As odd as it may sound, you don't need a trainer screaming obscenities at you in the gym. Personal trainers can count your reps and rack your weights, but nutrition is neglected. Without the proper nutrition to support your training, your progress will be non-existent. Our program is comprehensive and offers personalized nutrition plans, expert-written training protocols, supplement advice, weekly accountability, progress tracking, and everything else you need to get into the best shape of your life.
What kind of nutrition approach do you take? Do I get a meal plan?
We determine what approach is best for each individual and do not "shoe-horn" anyone into a specific way of eating. Our meal plans have multiple food options within each meal, but we also give you the macronutrient information so you can swap foods in and out as you please, making it more flexible.
MORE THAN 7,000 SUCCESSFUL TRANSFORMATIONS
EXPERIENCE MATTERS...ESPECIALLY WHEN IT COMES TO YOUR HEALTH
With over 20 years in the industry, Jeff Later has directly coached and help transform more than 7,000 people. Alongside his wife, he has built a team of the absolute best coaches to fulfill his mission of revolutionizing the fitness industry.
He has pursued his own fitness goals and crushed every one, with the culmination of earning his IFBB pro card in 2018. With health and sustainability underlining his approach and nutrition philosophy, the results L8R members get are sustained for the long haul.
After seeing just about every imaginable scenario in his 20 years, and his close network of physicians and other health professionals, Jeff has the tools needed to help you break through.
OUR GUARANTEE
HOW CAN YOU KNOW IT WILL WORK UNLESS YOU ACTUALLY TRY?
We made it risk-free for you to give this a fair shot.
If you commit to doing the work and you actually do it, you will see results. Simple as that.
We just ask for the 3 C's: communication, coachability, and consistency.
WE'RE THAT CONFIDENT IN OUR WORK
CHECK OUT THE COUNTLESS RESULTS FROM OUR MEMBERS!
Jenny
Jenny lost a LOT of weight and created an incredible physique. She's a very popular influencer and her transformation inspired THOUSANDS! She has maintained a healthy fit body for years and continues to inspire the world.
Ashley
“The knowledge that I’ve gained has been incredible. It’s been life changing! I don’t look the same, I don’t feel the same. I have more energy, clearer skin. I feel amazing! I feel so much better"
Courtney
"I yo-yo'd with my weight and had pretty much accepted that I'm not meant to get lean. I had friends that had worked with L8R and had great results, so I gave it one last try...As you can see, it worked and I feel amazing!"
Shawn T.
"The L8R's helped me break past barriers I never thought possible. I built a lot of muscle, lost a lot of fat, and was able to even compete multiple times. I've referred countless times!"
Dani
"I struggled to make ANY changes to my body for years, UNTIL I came to L8R. They made the process easy and simple. I was able to get into the best shape of my life!"
Melinda & Jon
"I've done other things in the past...but I want the rest of my life to be the best of my life...my blood pressure is down, my joints don't hurt as much as they used to...I'm stronger, I like the way I look better, and it's just been a great experience for me."
Nathan
"So impressed. These guys are encouraging, thorough, and their program seriously works! I've been with them for a few months now and I'm already seeing some great results. Also, they respond immediately to texts, which I've never had a coach do before. Highly recommend to anyone looking to make a change."
Jake & Heather
"I've tried keto, lower fat, and couldn't get the results I wanted. I learned that I wasn't eating enough...now I have more energy and I have a diet that I can stick to that's sustainable. In 2 months I've seen more progress than I have in years of working out."
Victor
Kiley
"I was stuck, frustrated, running 2 hours per day. I found L8R Lifestyle, determined my goal, and it changed my life. I'm a better mom, have more energy, I can be a role model, be strong...you can be who you want to be and it all begins with a choice."
BreeAnne
"I'm eating twice as many carbs as before. I can lift heavier, I have more energy, I'm way less obsessed with food and what I'm going to eat because I'm not starving. Even cutting back the cardio, my joints feel better. So I'm happy! Thank you Jeff I'm really excited that my body isn't gaining and it's working. I haven't eaten this much in a while!!!! WE got this!!!!"
Marci
Burt
Dawn
Dawn came to us with an autoimmune disorder and a goal of getting on stage. Due to covid the stage was missed, but she had an incredible transformation!
Ramie
Gardner & Krista
"I struggled to make ANY changes to my body for years, UNTIL I came to L8R. They made the process easy and simple. I was able to get into the best shape of my life!"
Jill
"I have abs! I got so dang lean, I love it! I learned a ton as I went through this. I didn't really expect that, but now I feel like I could do this on my own. Highly recommend these guys!"
Cortney
"He's taught me so much about what to eat, when to eat it, amounts, the science of how it affects your body...it's been really exciting to see my body change and accomplish goals I've set for myself. "
Sara
"I love Jeff & Jen. I lost over 100lbs and got on stage. It was hard, but so empowering. They did it right, or more accurately, made me do it right. I had tried a lot of things, and never thought I'd get to this level, but when you have the right coaches anything is possible. I feel like I achieved the impossible. It's such a cool feeling."
Javi
"It's worth it!"
Creed
"I have a busy schedule and work an active job. I'm always on the go, so finding food that would work or even food I like seemed impossible, but Jeff made it happen.I got into the best shape of my life. No more dad bod!"
Andrea
She lost the baby weight and got into the best shape of her life and even got on stage. Her initial response after pregnancy was fantastic and she kept on with it. She's an amazing fitness instructor and influencer now and continues to inspire people all over.
Taylor & Emily
"I struggled to make ANY changes to my body for years, UNTIL I came to L8R. They made the process easy and simple. I was able to get into the best shape of my life!"
Paul
"I recommend and have recommended L8R to everyone I know. When they see my transformation they can't help but ask, so it's a no brainer for them.I took my time deciding because I didn't want to sign up with just anybody. After seeing all the transformations and speaking with Jeff it was obvious that this is where I needed to go."
Taylor
Janice
"I struggled to make ANY changes to my body for years, UNTIL I came to L8R. They made the process easy and simple. I was able to get into the best shape of my life!"
Emily
"I can do push-up contests with my family, I learned how to play golf with my husband, and I was NEVER an athletic person...but I feel like I can do anything now!"
Erica
Camille
Camille trimmed up nicely and really stuck with it, while living the college life and all the social events that come along with it.
Dave Merrill, IFBB Pro
James
James is a type 1 diabetic and has successfully reduced his insulin usage and completely transformed his physique. He and his wife live the fit lifestyle together and maintain it year round. James has competed and taken multiple titles!
Dylan
"I learned so much working with L8R. I took my dad bad to bad bod! First time in my life i've had a 6-pack and I love it. I was always impressed with how responsive and knowledgeable they were. I had a million questions and they have never been stumped, and they always got back to me quickly. Highly recommended!"
Alex
"Best results I've ever had in such a short period of time. Highly recommended, very professional, and will keep going"
Scott
"As someone that's worked with a lot of different personal trainers and coaches and been met with nothing but disappointment, I finally found what I was missing. Jeff has helped me build the body I've always wanted"
Randilyn
"I made changes to my body that I've never been able to make before. It's so cool! I feel stronger, more confident, and I feel like a new person!"
Carol
"I dieted for years, and I could lose weight, but I could never keep it off, and I never felt strong. Jeff showed me that I can be strong and keep it off. I also got to eat so many "non-diet" foods. No one could believe I was able to eat what I did and make the changes I did...I'm so grateful!"
Liana
Liana went from fit to super fit, as she pushed herself to get on stage and take multiple 1st place victories. Being a fitness coach herself, she understands how important it is to have a coach, and one she can trust.
MORE THAN 5,000 SUCCESSFUL TRANSFORMATIONS
EXPERIENCE MATTERS...ESPECIALLY WHEN IT COMES TO YOUR HEALTH
next STEPS
1. Schedule your consultation call
2. If we determine you're a good fit, we'll accept you into the program.
3. We'll begin the onboarding process and get your customized plan to you within a matter of days.
Are You Ready for the fit lifestyle?
next STEPS
1. SCHEDULE YOUR CONSULTATION CALL
2. IF WE DETERMINE YOU'RE A GOOD FIT, WE'LL ACCEPT YOU INTO THE PROGRAM.
3. WE'LL BEGIN THE ONBOARDING PROCESS AND GET YOUR CUSTOMIZED PLAN TO YOU WITHIN A MATTER OF DAYS.
* Client results shared are for demonstration only. Results are not guaranteed and your results will vary.